New Trends in the Sustainable Development of the Chinese Tea-Drinking Market

The tea-drinking industry has always been a dynamic and innovative industry. With the improvement of people's quality of life and cultural pursuits, the status of tea drinking in the market is becoming more and more important. In this article, we will discuss the tea drink industry's development trend and market opportunities, hoping to provide valuable references and help for tea drink brands.

The new tea drink speaks for the spirit of consumers

As the category with the most frequent and dense new updates, don’t miss every festival. The hot new tea drinks are either on the front line of surfing the Internet or leading the trend of online surfing. Under this characteristic, new tea drinks are born with the advantages of "social attributes". They use new tea drinks with a lot of topical traffic as a starting point to tap the spiritual resonance with users, establish emotional identification with consumers, and become consumers—spokespersons of the spirit.

Metaphysical Marketing: Metaphysics full of good omens is the "decompression agent" for consumers to relieve anxiety and stress. New tea drinkers have mastered the flow code, and based on this, they have also launched many interesting, interesting, and exciting new "Metaphysics" products."More Cheers" empowers new products through homonyms, and launched the "TopRank Series" on the eve of the college entrance examination to help candidates and meet the spiritual demands of consumers.

Crazy Literature: "Lele Tea" took a different approach and staged "Crazy Literature", using the images of Zhang Fei, Li Kui, Obai, and Meng Dan, four famous men on the Internet, on product packaging. The new product series is called "One Punch" ", a vivid interpretation of the working mood of the migrant workers. In addition, a limited edition "duck blood" drink was launched in Sichuan and Chongqing to present an alternative "Ingredients going crazy". Don't worry, the "duck blood" is a special cocoa raw coconut jelly, not real duck blood.

Craftsmanship, taste, origin, and tea drinks breakthroughs in different dimensions

According to the survey data of freshly-made tea vs. packaged tea, the compound annual growth rate of packaged tea drinks has increased from 4.9% in 2015-2020 to 7.0% in 2020-2025. As sugar-free/low-sugar has become a new standard for packaged tea drinks, the interior of sub-category tea drinks has also begun to advance to more dimensions.

Green tea: multiple crafts for a fresh sip

"Yili" launches "Spring Water Fresh Tea", which adopts the patented "fresh lock cap" technology, which separates the tea powder from water, and restores the taste of fresh brew by "twisting first and then shaking" before drinking. Uni-President Chaliwang's "Alpine Raw Squeezed Green Tea" is added with fresh tea concentrate, and adopts nitrogen-blocking fresh technology and high-temperature tea extraction process to restore the original taste of tea. The "Spring Tea" of Yuanqi Forest uses 100% fresh and tender spring-picked green tea, which is cold-extracted at low temperature and locked in freshness for 10 minutes.

Through the application of multiple processes, these tea drinks maximize the retention and enhancement of the umami and original flavor of green tea. It allows consumers to enjoy a fresher and more authentic taste experience when tasting green tea drinks.

Barley tea: Emphasis on "relief of greasy", with the rich taste of multi-grain

Packaged barley tea has also gradually entered people's field of vision. In China, the packaged barley tea market is in its infancy, and these products mostly aim at the selling point of "relieving greasy" in the catering scene. Not only that, these packaged barley teas are also added with other grain ingredients to make the taste more diversified. The "Barley Tea" beverage launched by "Tsingtao Brewery" uses two kinds of barley, and is roasted slowly at a high temperature of 95°C with soft fire to stimulate the aroma of barley. The "Brown Rice Barley Tea" launched by "Panpan" uses the combination of barley and brown rice to extract the first wort and retain the original taste of the grain.

Drinking tea is more professional: emphasizing the origin of tea species

The new product launched by "Yingjia Spring" focuses on the concept of region. It is represented by the three famous teas of Lu’an Leaf, Qimen Black Tea and Huoshan Huangya, which are representative of Anhui. A more professional tea-drinking experience.

Emphasizing the trend of tea origin can not only help consumers better understand the quality and characteristics of tea but also help tea brands establish a more professional image in the market.

These trends provide market opportunities for the tea industry but also bring new challenges for marketing activities. As a professional marketing company, we have deeply studied the development trend of the tea industry. We believe that tea is not only a drink, but also a way of life and culture. As a tea drink brand, if you also want to enter the Chinese market, please contact us. We can provide a full range of marketing services, including brand positioning, market strategy, advertising, promotional activities, etc. We believe that our professional ability and creative thinking can bring more market opportunities and commercial value to tea brands.