Douyin : Marketing Services that Tik Tok does not have

Although Douyin and Tik Tok were developed by the same company, Douyin was launched as early as 2016. It is a music creative short video social software used for sharing and recording life.To date, Douyin has become one of the most popular channels for marketing in China, and has developed a variety of marketing methods, such as live streaming, pictures and texts, stores and other service content.Douyin has a marketing and promotion model that Tik Tok has not yet developed, which is suitable for overseas companies that want to sell products in the Chinese market.

Douyin Marketing Advertising Types

1. Native Ads：Native ads are ads that appear in Douyin’s content stream in a format similar to user-generated content.They can be image ads, video ads, or a combination of ads, and are usually displayed between short video content that users browse.

2. Brand Takeover：The brand zone is the advertising space on the Douyin homepage, and the advertisement will be displayed first when the user opens Douyin.It can be a static image, GIF, or a 3-5 second video ad.

3. TopView：Recommended ads refer to the full-screen video ads that are displayed first after a user opens the Douyin app.These ads are characterized by high video quality, wide reach, and the ability to attract users’ attention.

4. Hashtag Challenge Ads：Challenge ads are interactive activities for Douyin users to participate in. Advertisers can create their own brand challenges and invite users to participate. This form of advertising can promote user participation,generate user-generated content, and increase brand exposure.

5. Branded Effects：Brand collaboration refers to special effects and filters developed by Douyin in cooperation with brands, which users can use when shooting videos to add fun and interactivity to brand marketing.

Do you want to find a Chinese Douyin marketing agency service company?

We prioritize long-term partnerships built on effective communication and mutual understanding. By understanding your specific needs and goals, we develop personalized and practical solutions, ensuring that your marketing efforts effectively communicate your brand's value and captivate your target audience.

Whether you need to announce product news, celebrate company milestones, forge partnerships, or share other significant updates, we offer high-quality content creation, optimization, and distribution services. Let us be your influential partner in the Chinese market, driving your business growth and achieving remarkable success on platforms like Douyin.