WeChat Marketing Campaign

WeChat is used by more and more people in China, and its marketing function is gradually developing. This article will introduce the functions of WeChat and how to use them to promote products.

Understand WeChat & who are WeChat users?

WeChat is a free application launched by Tencent on January 21, 2011 that provides instant messaging services for smart terminals.WeChat has now grown into a powerful marketing platform. We have many clients looking to reach the Chinese market looking to establish WeChat partnerships, and it is also the social media we receive the most requests for.

Tencent’s famous social media is used by 1.26 billion monthly WeChat users that want to communicate with their network of relatives and friends like WhatsApp is in western countries. At the same time, the app includes many other functions, which go far beyond those available on Facebook or Twitter.

WeChat has covered more than 94% of smartphones in China, with 806 million monthly active users in multiple countries and more than 20 languages. In addition, the total number of WeChat public accounts of various brands has exceeded 100,000, and the number of WeChat payment users has exceeded 400 million.

Similarly, WeChat users cover a wide range of age groups, from 16 years old and below to 60 years old and above, making it suitable for promoting various products.

What WeChat features can help you?

1. WeChat Mini Program

WeChat Mini Program is a lightweight application that can be used in WeChat application without downloading and installing.Many brands have established their own WeChat mini-programs to better promote their products.

WeChat mini-programs are rich in types, including e-commerce, entertainment, learning, travel, online medical and other functions, suitable for sales of various products.

2. WeChat Video Account

WeChat Video Account is a short video platform that integrates creation, publishing and sharing. Users can use this platform to publish short videos, photo collections, and live broadcasts. It has risen rapidly based on the explosive growth of WeChat users.

The functions of WeChat Video Account are similar to Douyin, including short video marketing, live streaming with goods, online store features, etc.

Unlike platforms such as Douyin and Kuaishou, WeChat Video Account can use WeChat Mini Programs for secondary sales. In simple terms, the two are interconnected, which has the advantage of further expanding traffic sources and increasing product sales.

3. WeChat Official Account

WeChat Official Account is a platform launched by Tencent Company, providing business services and user management for individuals, enterprises, and organizations. It includes three types: service accounts, subscription accounts, and enterprise accounts. Service accounts mainly provide stronger business services and user management capabilities for enterprises and organizations, helping them quickly implement a new official account service platform. Subscription accounts offer a new way of information dissemination for media and individuals, building a better communication and management model between readers. Enterprise accounts are professional office management tools for enterprises, which can help with internal management and communication.

We can help you create the best WeChat marketing campaigns

We are a China digital agency specializing in marketing and e-commerce solutions in the Chinese market. Our team of Chinese and foreign experts has the experience and know-how needed to succeed on WeChat.

If you want to know more about WeChat or any other related to Chinese market information, feel free to contact us. We offer a free consultation with one of our specialists that will learn about your brand and present solutions for your WeChat strategy. We have all the WeChat marketing tools necessary in the Chinese market.