China's New Blue Ocean invites global brands to join

Today, when the global economic center of gravity is shifting eastward, Chinese social platforms are reconstructing the consumer market structure with amazing creativity. Data in 2023 show that the size of China's social commerce market exceeded US$685 billion, with an average of each user staying on social media for 2.5 hours a day - behind this set of numbers, there is a growth password that global brands cannot ignore.

Three major platform matrices build a complete ecosystem

1.WeChat ecosystem: a super entrance built by 1.28 billion monthly active users, forming a commercial closed loop through "public account + mini program + video account". Luxury brand LV was first released through a limited edition mini program, setting a record of 3 minutes of selling out.

2.Douyin e-commerce: A short video platform with daily active users exceeding 700 million is reshaping the consumer link with "content planting + instant conversion". International beauty brand Estee Lauder achieved a transaction volume of US$5.3 million through expert review videos.

3.Xiaohongshu Community: The "consumption decision-making center" gathered by 240 million young female users, and the notes directly affect the purchasing behavior of 83% of users. New Zealand milk powder brand a2, with the help of maternal and infant blogger UGC content, has seen a 217% surge in brand searches in half a year.

The golden window of cross-border cooperation

China's social ecology shows three unique advantages: the strong conversion power of live e-commerce (average conversion rate of 6.8%), the high trust of KOL marketing (76% of users believe in recommendations from experts), and the viral transmission power of social fission (48 hot topics The hourly reach rate exceeds 90%). It is currently in the policy dividend period, and the list of cross-border e-commerce imports has expanded to 1,413 tax items, providing overseas brands with a smoother access to China.

How to carry out social marketing?

1.Content creation: Customized communication plans based on Chinese festival hotspots (such as Spring Festival, 618, Double 11)

2.Data empowerment: Realize accurate user portrait access through DTC mode.

3.Channel linkage: Coordinated operation of overseas official websites and domestic social account matrix

Chinese consumers are using their fingertips to reconstruct the market structure, which is not only an expansion of sales channels, but also an amplifier of brand value. We provide partners with a full-chain solution from platform entry, content planning to traffic operation. Click on the official website to fill in the cooperation intention form to obtain an exclusive market entry strategy report.